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Why are economic indicators crucial for small businesses?

If you turn on your TV on CNBC or if you open your Robinhood app to check on your stocks, you can see that the market always reacts to the latest economic indicators. Whether it is a surprising unemployment rate for the month that shows more job positions have been filled than originally expected or […]

Social media as a growth engine for small businesses

Social media management has been a foundation of the marketing strategy for small businesses for quite some time now. Low costs, expanded reach, high level of segmentation are just some of the reasons why SMBs cannot survive without an effective digital marketing presence. We are still feeling the effects of the COVID-19 pandemic, as companies […]

Strategies to encourage impulse online shopping

Consumer behavior has changed a lot during the pandemic. Before, to induce impulse shopping your store required an enticing display window, an engaging salesperson, or some racks with products on sale. Convincing someone to buy a product in the heat of the moment depended on a personal touch. Nowadays, people spend the whole day at […]

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