Customer Reviews

In the past, customers were easily influenced, and TV, radio and newspaper ads were the primary ways to persuade the consumer to buy a product or hire a service. Currently, the key factor to complete a purchase are online customer reviews. From e-commerce platforms like Amazon to industry-specific review sites such as Untappd for craft beers, consumers want to know the opinion of those who have already been customers to help them choose the best product or service.

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